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Two days of case studies, roundtables and senior-level networking at Leonardo Royal Hotel Berlin Alexanderplatz; confirmed speakers from Google, Zalando, Philip Morris, SAP, eBay, Salomon, Samsung, LinkedIn and more.

MRMW Europe will take place in Berlin on 6–7 November 2025, gathering insight leaders, agencies and technology innovators under the conference theme “Insight in Motion: Navigating the Future of Market Research and AI-Driven Consumer Understanding.”

Designed for practical learning and real connections, the program blends keynotes, live case studies, roundtables and interactive discussions, alongside speed-networking and one-to-one meetings for high-impact peer exchange.

Confirmed speakers include:

• Senior Research & Insights Manager, Market Insights (EMEA), Google

• Head of Strategy & Insights, Scandinavian Tobacco Group

• Head of Analytics, Zalando

• Vice President, Global Advertising & Partnerships, NBCUniversal

• Senior Director of Global Intel & Strategic Projects, EDP

• Head of Consumer Insights Germany, eBay

• Consumer Insights Director, Salomon

• Consumer Insight & Customer Analytics Lead, Samsung

• Head of Global Trackers – Consumer Insights, Philip Morris

• VP, Head of Global Adoption & Experience CoE, SAP SE

• Head of Insights – EMEA & LATAM, LinkedIn

Full speaker roster available on the event website: https://eu.mrmw.net/agenda/

Featured session topics set the tone for strategic, practitioner-led debate, including:

• Research Leadership Reimagined: Building C-Suite Credibility

• The Marketing Value Measurement Playbook: Connecting Brand Metrics to Business Outcomes for Economic Resilience

• Adapting to Disruption: Practical Strategies for the Evolving Market Research Landscape

• Managing Data Quality and Fraud in AI-Driven Market Research

MRMW Europe 2025 will be held at the Leonardo Royal Hotel Berlin Alexanderplatz. The venue combines modern design with a central location.

Registration

For tickets and the latest agenda, visit the official MRMW Europe website: https://eu.mrmw.net/

The promo code MTO15 is available for 15% off.